We choose to build a transmedia franchise on the program ‘Take me Out’. Take me out is basically a dating-show, in which every episode a guy has to present himself to a jury of 30 ladies, in a total of 3 rounds. Each round he will reveal something about himself after which the girls can choose to leave the light on – which means they like him- or put it off.
Round 1 is based on looks. The guy will only reveal his name, age and where he is from. In round 2, the guy is free to do whatever he wants, he can show a little clip, perform something, talk about his pet.. Then, in the third round, Take me Out has the participants friends and family say something about them. After these rounds, the girls that are left will have to compete by answering a question, and the guy gets to choose one lady to go on a date with.
Take me Out has been very succesful in the Netherlands, and is also shown in -inter alia- Indonesia, Denmark, Japan, China and Britain:
The main medium for this transmedia story was TV, seeing as ‘Take me Out’ originally is a television programme. To support the program, its interactivity level and its popularity, three media extensions will be created. Firstly, a series of webisodes about the programme’s participants will be produced. Each week a show in which the participants will be followed on their date and couples that got together thanks to ‘Take me Out’ will be visited, will be available online. Also, a mobile game application will be made that allows for viewers to bet on certain participants. One can for example bet on who will get together in the end, or how many lights will still be on after the first round. By doing so, players will earn points. Then, to stimulate the program’s ultimate goal: to help people find relationships, a special Take me Out- social network shall be set up. Here, viewers can get in touch with participants of the show and other viewer, to eventually work as a dating-website.
The reason we want to expand on the Take me Out show is because we think it could be very easily made into a succes. Take me Out has already proven to be succesful, but this businessplan will make the show more interactive, fun, and therefore more attractive to watch.
By Ashlynn ALco Yeong, Sydney Miller, Wally Ahmady and Vivian Toemen