Transmedia Entertainment & Marketing

IBCoM: CM2052

Transmedia Pitch: The Nicci French Experience (Team 7)

Nicci French

Our idea for the final assignment is to look at the thrillers that are written by Nicci French. Nicci French is a pseudonym of English husband and wife Nicci Gerard and Sean French. The couple have, until now, written 6 successful thrillers, of which two are related to each other; “Blue Monday” and “Tuesday’s Gone”. Both books are about psychotherapist Frieda Klein, who has only one aim in her life, which is to help her patients.

The story of Frieda Klein

Our transmedia extension will be on the aforementioned two books of Nicci French, as they are related to each other. We will mainly focus on the second one, “Tuesday’s Gone”. The second book is about Frieda Klein who is asked by the police to help them with a case about a decomposed body being found in the house of Michelle Doyce, a woman trapped in a world of strange mental disorder. The police have no idea what has happened and Frieda must find the answer to all the questions of the police. In this journey, the more Frieda uncovers about the case the more she gets threatened by her past, and the more difficult it becomes to know who she can trust.

Transmedia extensions

The most important (and hopefully most successful) transmedia extension will be a movie adaptation of the two books. This has proven to be a major success with other thriller books, for example the Stieg Larsson Millenium trilogy, with the film adaptation of the first book “The Girl with the Dragon Tattoo”. Another extension will be a smartphone app with quizzes about characters to test the readers’ knowledge about them. This will give the consumers a challenge and an opportunity to gain more in-depth information about the characters, which can alleviate their experience of the book and the movies.  Another venture would be a website with extended character descriptions: more background information on important characters to deepen the readers’ involvement in the story, and a platform on which people can discuss their experiences and share their insights. A third option could be writing seperate stories about several lead characters that coincide with the main story as well; so they are independent and don not take place in the book,  but they can be placed into the bigger picture. If those storylines turn out to be a success, official spin-offs are an option, which could prolong the life of the Nicci French franchise.

A story bound for success

We see an extremely promising and good opportunity for a transmedia success in the Frieda Klein series by Nicci French. We have a large audience in front of us, starting with young adults and older. Furthermore, a lot of successful thrillers (read: books) have been extended to different media platforms and have proven to be a major success, as we showed with Stieg Larsson´s success. Thrillers are immensely popular at this present day and why not benefit from its popularity while we can.


6 comments on “Transmedia Pitch: The Nicci French Experience (Team 7)

  1. Evelien De Smedt
    September 27, 2012

    I believe you have already thought well about how you want to make your transmedia product succesful. Do keep in mind that many thriller books want to be extended into a movie or series, so you should think about what makes this story different than others and how you could use that to your advantage in your media platform extensions. I believe your third option (the separate stories about the characters) is a chance to make this unique. You could, for instance, also go further and make a blog where some of the characters write a diary and their perspective on the events that took place. All in all, I think your idea does appear to be “a story bound for success”!

  2. Manon van den Berg
    September 27, 2012

    I agree with Evelien, you have given your idea quite some thoughts, however don’t feel limited by these two books. There are 5 or 6 more coming with Frieda Klein in it. So this can also give you a lot more options, such as a TV Series in which other characters are shown and stories can cross who were originally in different books.
    Good luck!


  3. Linda Weidinger
    September 28, 2012

    I find your idea The Nicci French Experience really interesting because I think a lot of people love mysteries and intrigues. I really like the third idea, where the fans can write their own story about a character. Maybe you can make a contest at the end and pick the best story and then as price to incorporate the story into history of Nicci French. But its only proposal I think your ideas have big potential to be successfull

    Linda 🙂

  4. Shelley Barendregt
    September 30, 2012

    As a Nicci French-reader myself, I am very interested in your idea. The books are very mysterious and intriguing and a movie would be a perfect medium to transfer their tension. However, I agree with Evelien that a lot of books are being made into movies, and it is hard to stand out. Therefore, a blog or contest is indeed a good idea to make people notice your transmedia product. Furthermore, a game of the story would maybe make a good extension as well. You could build on the storyline of Frieda Klein, make her encounter more mystery and requiring the player to solve the mystery. This would engage the audience even more. However, I think you are on the right track with your idea, so keep doing what you are doing!

  5. Robin Alkemade
    October 1, 2012

    Hi guys,
    I like your idea about the Nicci French experience a lot since mysteries are proven to be a popular topic at the moment. Expending the books to movies would be a great idea though as Evelien already mentioned you need to find a way to stand out from all the other books-turned-into-movies. I also like the idea of Linda to create a contest for the fans to give the fans a chance to write their own story that could be incorporated, that would be a way to stand out and a way to create more awareness around the stories. Also you could use the blog idea of Evelien where the characters can write their own perspectives of the events, with that you could give storylines that were not that important for the book a whole new perspective and maybe further devellop those stories. Good luck with your ideas 🙂

  6. Mathilde
    October 3, 2012

    Hey guys! Your ideas sound very interesting and if i could, I would visit the movie! It sounds like a very mysterious and exciting book! However, just like everyone above me mentioned, try to think of something that would make this movie really unique. Make it stand out from all the others. The other trandsmedia extensions also sound really good! But make sure that the movie can stand alone, without the media extensions contributing too much to the movie. There are people that just want to see the movie, so make sure they are able to watch it too! (unless you don’t want it to be like that of course but it’s just my recommendation!)
    But anyway, I am sure you’re on the right track to create a successful story! Goodluck!

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This entry was posted on September 26, 2012 by .
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