Our transmedia franchise will be based upon an upcoming new jewellery brand called Monkey King. This brand sells bracelets made with 100% natural semi-precious stones. Monkey King bracelets are made out of ten different types of stones, that are told to have their special effect on mind and body. All the stones are 100% natural, which makes every stone unique. We would like to use transmedia to market the Monkey King collection. The narrative core of our story will be the source of the brand’s name, which is one of the four Great Classical Novels of Chinese Literature, Journey to the West. It is a story about a monkey who was born out of a stone egg. The story of Journey to the West, which was written in the 16th century, is very popular in Asia and has been used in movies, TV series, comic books, console games, theatre plays and so on, up until today. However, none of these adaptations of the story had transmedia extensions and most creations are made for the Eastern-Asian market. We want to create a story world that will bring some of the Eastern spirituality into our Western lives.
The main media text will be an adventure TV series, based on the Journey to the West book, about the Monkey King. During the series we want him to encounter 10 other characters that personify the 10 different types of stones that are used for the bracelets; characters that portray the special abilities the stones are meant to have. There will also be extra story lines and important events that will revolve around the Monkey King ‘Specials’ collection (bracelets made with different sets of stones and other beads).
For the transmedia extension we have several ideas. First of all, we would like to create an App game for smartphones where the player is in Monkey King’s shoes and has to get him through different quests to learn new skills and unlock secret powers. Between the different levels there could be short clips, introducing the 10 different ‘stone type’ characters and giving them more of a background story. Also, we would like to create an interactive website where people could, for example, do a quiz that shows which character/type of stone suits their personality best and also an interactive map of the story world. This website will also be directly connected to the webshop. Furthermore, we could extend the brand by opening Monkey King Asian cuisine restaurants and Monkey King sports centers for martial arts in order for the customer to live the full Monkey King experience.
We want Monkey King jewellery and media to stand for uniqueness, strength and the Monkey King’s quest for enlightenment, yet refrain from being too ‘floaty’. Our message is to be aware of everything we have and to enjoy it to the fullest.
By team one – Selma, Mathilde, Karim and Jamilla