Transmedia Entertainment & Marketing

IBCoM: CM2052

FAQ

Here are some explanations for some definitions in either the Project Phase or Project Plan. 1) Be global = can it work globally or expand to a global market 2) … Continue reading

October 26, 2012 · Leave a comment

Team 5: Part 3 – Business Plan

 List of platforms that we are going to use with a short description –       Our core platform will be three interactive books. It will tell a story about Milton the … Continue reading

October 26, 2012 · Leave a comment

Team 7 Business Plan (In Progress)

Our main medium is film, where we will turn Nikki French’s novel Blue Monday into a movie of the psychological thriller genre. In order to get financing for the film … Continue reading

October 26, 2012 · 2 Comments

Team 10: update

Up until now, we have met up a couple of times to discuss our transmedia project. This week we want to finish answering the questions on the sheet we got … Continue reading

October 22, 2012 · Leave a comment

Group 8 – Startup Project “MyiFli”

MyiFli – Digital Advertising Within the business world, branding means everything. Companies that are involved in the media industry have a wide range of other companies they rival with.  Because … Continue reading

October 19, 2012 · Leave a comment

Lonelygirl15

Lyza Rammo 333305, Elisa van der Linden 356765, Daniel van Vliet 357005, Chloe Boekaar 358299   Lonelygirl15 – the business model   Introduction For this exercise we had to look … Continue reading

October 19, 2012 · 4 Comments

Mission from the edge of space: How to get the whole world involved with an energy drink.

– BY KARIM RABBANI, SELMA VAN SLOBBE, MATHILDE SIMON & JAMILLA DE JONGE – The brand Red Bull was founded in 1987 by the Austrian Dietrich Mateschitz. Back then there … Continue reading

October 19, 2012 · Leave a comment

Business Model: Game of Thrones

BY: Sofia Zemame, Ghezal Arian, Ellens Hensbergen & Veronica Åkerblad (Team 7) Game of Thrones is HBO’s top fantasy series that discusses the power struggles and secret liaisons of dynastic families … Continue reading

October 19, 2012 · 2 Comments

Fourth Wall Studios: Dirty Work

Fourth Wall Studios is a company founded in 2007 in Culver City (USA) that produces transmedia stories. According to themselves, the company’s initial concept is to create “content that crosses … Continue reading

October 19, 2012 · Leave a comment

Groupon – Business Model

Groupon is an ecommerce startup launched in 2008, that employs a “one deal a day” method. Its name stems from group coupons, and the website offers marked down gift cards … Continue reading

October 19, 2012 · 7 Comments