Transmedia Entertainment & Marketing

IBCoM: CM2052

Weekly Assignment 2 (Pair work)

Weekly Assignment 2: World building

(Pair work) (Check pair list for your team)

Critically analyze THREE interactive projects on the National Film Board of Canada’s website.

Your analysis should include the following:

Short description of each project.

What are the elements of world building in the projects? (see below, or Week 3 slides, no. 16-24)
What are some specific unique aspects/components of each project?
What are the strengths & weaknesses of each project?

What are some narrative elements found in each? (Week 3 slides, no. 25 e.g.  characterization, collaboration, access, shared mood and atmosphere etc.)

How do you rate them in terms of success/failure? Why?

Minimum 500 words, excl. references.

Refer to lecture & readings in your analysis. Also Week 3 slides to refer to:

NFB website


Pine Point, Highrise, Bla bla.

Elements of WB (Kapoor, week 3- slides, no.16)

oPoints of Entry
oTrigger Points
oRabbit Hole
oPivot Point
oDistributed Narrative
oThe stop and go effect
oThe Domino Effect
oThe Spin-off Effect (Refer to slide 16, Week 3- World Building)

Practical Info:


5 blogger teams will post their analysis on CB and BB. (Deadline: Wed, 10.10.2012, 5.00pm)


Upload assignment on BB.

Comment on at least 2 posts individually. (Deadline for both: Friday, 12.10.2012. 1.00pm)

Each team uploads their assignment on BB as well.

Your assignment should contain at least 3 academic references.

Write a suitable title.

Follow the academic text structure-intro, body, conclusion, and references.

Write your name, student no., course code & name, word count on your assignment sheet.

Bring paper copy to class.

Print double sides and staple your sheets.

Use same font, ink color etc. throughout the paper.

assignment 2-2012


4 comments on “Weekly Assignment 2 (Pair work)

  1. Pingback: Week 4- Assignments List « Transmedia Entertainment & Marketing

  2. Shelley Barendregt
    October 7, 2012

    Who are the bloggers this week?

  3. sandraiwendell
    October 8, 2012

    What is CB? Is it this blog?

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This entry was posted on October 5, 2012 by .
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