Transmedia Entertainment & Marketing

IBCoM: CM2052

Group work 4: Business Model

Part 1

Find an interesting startup (TM campaign by a company) and breakdown what you think their biz model is. Try to find startups working in the TM or interactive storytelling space.

Part 2

Critically evaluate the BM from part 1.

Part 3

Use your analysis to prepare your TM project’s BM.
Prepare:
–List of platforms you are going to use
–Platform release strategy/ies
–Prepare a time line for platform release
–List of finance & funding strategies

DEADLINES

Part 1

•due next Friday, blog post (all groups)+ comments

Part 2

•due next Friday, blog post+ comments
Part 3
•Ongoing, post as you finish each part
•Make sure to comment on 2 groups BM

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This entry was posted on October 16, 2012 by .
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