Transmedia Entertainment & Marketing

IBCoM: CM2052

Term Paper (Individual)

COMPARATIVE ANALYSIS PAPER
Critically compare and examine:

  a commercial  AND a grassroots extension of a TM franchise and compare findings.

The paper will be evaluated on its demonstrated grasp of core concepts from the class, its original research, and its analysis of how the artifact relates to specific trends impacting the entertainment & advertising industry. Where possible, link your analysis to the course materials, including readings or lecture notes etc.

Commerical extension: commercially produced by company etc. (comic, website, game, mobisode, amusement park etc.)

Grassroots extensions: fan-made (fan fiction, fan-movie, video, etc.)

You must get your TM extensions approved by me beforehand.
Compare the main findings of both extensions:

  • Strengths & weaknesses
  • Targeted audience and cultural attractors/activators
  • Success/failure and possible explanations
  • Future implications etc.

COMMERCIAL EXTENSION (commercially produced extension-comic, website, game, mobisode, amusement park attraction, etc.)

You should try to address such issues:

  • The relationship of the Commercial Extension to the original product,
  • Strategies for expanding the narrative,
  • Deployment of the distinctive properties of its platform,
  • Elements of world building
  • Targeted audience and cultural attractors/activators.
  • Success/failure and possible explanations
  • Relevance of product
  • Trace user & producer narrative. Analyze these.
  • Analyze Business models used to develop product
  • Analyze marketing & promotional strategies
  • Explore audience engagement issues
  • Report on future implications etc.

GRASSROOTS EXTENSION  (fan-made extension-fan fiction, fan-movie, video, etc.)

You should try to address such issues:

  • The relationship of the Grassroots Extension to the original product
  • Deployment of the distinctive properties of its platform
  • Targeted audience and cultural attractors/activators
  • Success/failure and possible explanations
  • Relevance of product
  • Analyze where and why the audience has sought to attach themselves to the franchise,
  • What does the audience/fan add to the story world?
  • How does the audience/fan respond to or route around the invitational strategies of the original product
  • How they reshape our understanding of the characters, plot or world of the original franchise.
  • Report on future implications etc.

 

Practical Info:

  • Deadline: 11.11.12, 5pm.
  • 2500 words excl. References, Names & Titles of TM extensions.
  • Min. 5 scholarly/academic sources
  • Upload on BB & Paper Copy in my pigeon-hole, L-Building, 3rd Floor
  • Write a suitable title.
  • Follow the academic text structure-intro, body, conclusion, and references.
  • Write your name, student no., course code & name, word count on your assignment sheet.
  • Print double sides and staple your sheets.
  • Use same font, ink color etc. throughout the paper.

One comment on “Term Paper (Individual)

  1. Pingback: Week 4- Assignments List « Transmedia Entertainment & Marketing

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