Transmedia Entertainment & Marketing

IBCoM: CM2052

Mission from the edge of space: How to get the whole world involved with an energy drink.

– BY KARIM RABBANI, SELMA VAN SLOBBE, MATHILDE SIMON & JAMILLA DE JONGE – The brand Red Bull was founded in 1987 by the Austrian Dietrich Mateschitz. Back then there … Continue reading

October 19, 2012 · Leave a comment

Business Model: Game of Thrones

BY: Sofia Zemame, Ghezal Arian, Ellens Hensbergen & Veronica Åkerblad (Team 7) Game of Thrones is HBO’s top fantasy series that discusses the power struggles and secret liaisons of dynastic families … Continue reading

October 19, 2012 · 2 Comments

Fourth Wall Studios: Dirty Work

Fourth Wall Studios is a company founded in 2007 in Culver City (USA) that produces transmedia stories. According to themselves, the company’s initial concept is to create “content that crosses … Continue reading

October 19, 2012 · Leave a comment

Groupon – Business Model

Groupon is an ecommerce startup launched in 2008, that employs a “one deal a day” method. Its name stems from group coupons, and the website offers marked down gift cards … Continue reading

October 19, 2012 · 7 Comments

An inspiring business: Moonbot Studios

In the upcoming weeks a business plan will be formed to boost Milkyway. Since the intention is to involve several media platforms and let Milkyway be an interactive story to … Continue reading

October 19, 2012 · Leave a comment

Moneyocracy – “We’re doing this now, because the politics we believe in does not start with expensive TV Ads or extravaganzas…”

http://www.moneyocracy-project.com/ (Team 5) Ana Lapieree, Armen Gevorkian, Sandra Wendell Moneyocracy What is Moneyocracy and what is its goal? The supreme courts decision on January 21, 2010 in the case Citizens … Continue reading

October 19, 2012 · 3 Comments

ReGenesis Business Model

BY MONIKA, BILAL & LINDA To define the business plan for our Transmedia Extension Project for television series Numb3rs we decided to take a critical look on a similar extension product of … Continue reading

October 19, 2012 · 5 Comments

Snapple, The Best Stuff on Earth.

In 1972, “the best stuff on earth” was invented; Snapple. Several dips and owners caused for the beverage to have to repeatedly recover its image. Recently, the business started a … Continue reading

October 18, 2012 · 6 Comments

Group work 4: Business Model

Part 1 Find an interesting startup (TM campaign by a company) and breakdown what you think their biz model is. Try to find startups working in the TM or interactive … Continue reading

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Interactivity and clicking with or without a choice

Interactivity has become a big theme in the world of modern media. Today’s audiences want to be involved in what is shown to them and no longer be passive as … Continue reading

October 12, 2012 · Leave a comment